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When you use 'Psych Stacking™' in your email marketing, you appeal to more of your subscribers' subconscious buying motivators and cause more of them to buy.
Growing a 'bigger' email list.
Sending more emails.
Getting A.I. to write emails for you.
Running discounts and flash sales.
Launching new offers to see what'll work.
Testing and tweaking the shit out it all.
Here's why it's about to get much harder.
Anyone who is not using Psych Stacking™ struggles to turn more of their email subscribers into paying clients and those people are going to have their businesses ripped out from under them...and they won't see it coming.
Here's why...two letters:
A.I.
While it's incredible, A.I. is gobbling up expert businesses like an evil Pac-Man on speed.
Many of the things that used to work, have stopped working. You noticed that?
Since everyone can pump out more offers at lightning speed using A.I... (it comes up with ideas, writes the content, designs the graphics, makes the whole thing)...
There's more offers out there than at any time in history.
This means more advertisers pushing the costs of ads up.
And more offers means more competition for the money people have to spend...so conversions are lower.
Costs Up.
Conversions Down.
You're smart, you've probably noticed ad costs are up and sales conversions are back-breaking-ly low.
A.I. is the reason!
The ONLY way any of us who sell our expertise can survive the storm that's killing off so many, is to have a systematic way to turn more of the subscribers we have, into paying clients.
We do this using a technique called Psych Stacking™.
First, I get awkwardly British talking about myself.
But I guess if I don't tell you about my experience and results then you might confuse me with one of these self-appointed experts who just regurgitate what they've learned.
(And they probably learned it from me)
I love that, from my laptop, I have helped more than 8,400 paying clients to make more sales, more easily from their email marketing.
Among my paying clients, some you might recognise are Dan Henry, Molly Mahoney and Natalie Ellis (Boss Babe).
World's #1 Expert in Psychology-Based Email Conversion
You might have seen me speaking at conferences around the world where I've shared the stage with the likes of Ryan Deiss, Steven Bartlett, Perry Belcher and Daniel Priestley.
Using this Psych Stacking technique I have been able to take my sales of one offer from $27,407 to $541,496. Same offer. Same subscribers. But 1,876% more cash in my pocket.
This means I don't need a big email list. And I don't need to be constantly building out new funnels and offers.
Instead, I work with awesome clients from wherever I want, and spend more time with my girlfriend and 2 Bengal cats, playing on my PS5, going for dinner and on my DJ decks...
I hate talking about myself...
But I guess if I don't tell you about my experience and results then you might confuse me with one of these self-appointed experts who just regurgitate what they've learned.
(And they probably learned it from me)
I love that from my laptop I have helped more than 8,400 paying clients to make more sales, more easily from their email marketing. Among my paying clients, some might recognise are Dan Henry, Molly Mahoney and Natalie Ellis (Boss Babe).
World's #1 Expert in Psychology-Based Email Conversion
You might have seen me speaking at conferences around the world where I've shared the stage with the likes of Ryan Deiss, Steven Bartlett, Perry Belcher and Daniel Priestley.
Using this Psych Stacking technique I have been able to take my sales of one offer from $27,407 to $541,496. Same offer. Same subscribers. But 1,876% more cash in my pocket.
This means I don't need a big email list. And I don't need to be constantly building out new funnels and offers.
Instead, I work with awesome clients from wherever I want, and spend more time with my girlfriend and 2 Bengal cats, playing on my PS5, going to the theatre and on my DJ decks...
Fact is, when you run a flash sale or discount, you don't sell 100% of people.
That's because some people buy some things based on discounts - but there are FIVE different psychological triggers that cause people to buy.
And Psych Stacking™ is when you have a complete email campaign sequence for each of the five different triggers stacked one after another.
(BTW none of the triggers we use is a sale or discount).
By quickly sending off some short email sequences hitting each of the triggers, more of your email subscribers see the reason they should buy, enrol or apply to your offer.
This is what gets more of these existing email subscribers buying your offers.
Makes sense, right?
While the gurus are still selling little email campaigns, trying to get you to the illusive '$1 per subscriber per month' - we're pulling in $12-$30 per subscriber each month using this technique.
It's a bloody good job - have you seen the cost of ads in 2025?
This is what took one of my offers from $27,407 in sales to $541,496. Same offer. Same subscribers. Same time period. Just using Psych Stacking.
To put it another way - only sending a sales sequence, like most people do, I was leaving 94% of the money on the table!
Unlike traditional email marketing, each campaign builds on top of the other. It literally tees up the next campaign to get you better and better results.
It's like a compounding affect which creates exponentially more sales.
Here's an illustration to visually explain what I mean:
Yet most people are only doing one campaign of emails, so they will never experience this compounding - something Warren Buffet calls the 8th wonder of the world.
Millions of dollars. LITERALLY millions of dollars that I have left by the wayside over the years because I just now found these guys.
I've been online since 2001 and am really good at what I do. But you don't know what you don't know. This was the fastest purchase I've made in a really long time...
If you just sign up for ONE campaign... worth it. If you sign up for ONE of the tools... no brainer. I've lost count of the people I've sent their way.
Do it. Stop searching around for tools and miracles and new coaches.
Grab these campaigns. Mail your people. Make offers. Repeat.
When you're able to get more buyers from your email subscribers you can easily...
Stop relying on discounting your offers.
Get paid what you're worth.
Scale your business without extra work.
Forget worrying about your competition.
Have higher profit margins.
Spend more on ads to grow your list.
Stop worrying about all that A.I. generated noise.
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If you're ready to finally stop spending so much money on building your email list, by being able to make more from the subscribers you already have...
The solution is simple: appeal to more of the buyer triggers of more of your email subscribers.
And now, instead of continuing to guess your way through this, and risk wasting even more money and time - you can apply the complete Psych Stacked™ emails methodology inside our 'Automated Email Engine' program...
The Singular Compounding Sales System
The complete blueprint to the sales-making email system that is responsible for taking sales of one of our products from $27,407 to $541,496. That's an 1,876% increase from the same audience.
The system that compounds email campaigns so they build on each other, and bring you in exponentially more sales of your existing offers from your existing subscribers.
I'm not saying you'll get the same outrageous results I have, but imagine what just a percentage of this does to the profits you take home with you...!
Email Strategy 1 - Sells to 'The Urgent Buyer'
This special email strategy we call 'The Fanfare' finds the people who are ready to buy right now, zeroes in on them and has them rushing to buy, apply or enrol in your offer.
Without resorting to discounting.
Plus, there's some extra special 'offer optimisation' techniques built-in to this strategy that will improve the conversions of your offer for every future email and promotion you ever do.
Complete Video Tutorial Lesson
Strategy Structure and Execution Plan
Custom GPT That Seeks Out The Exact Parts of Your Offer to Highlight to Make Maximum Sales
Email Strategy 2 - Sells to 'The Researcher'
Now we build on top of the previous strategy to take sales to another level...
Instead of killing your list by beating them over the head with more 'buy my shit, buy my shit' messages - we change gear to appeal to a totally different type of person on your list.
We show up with a type of strategic value that allows the Researcher mind-set to spend more time with you, deepens trust and intensifies the desire to buy from you.
We call it a 'Daisy Chain' campaign and we use it to give value in a strategic way that rebuilds goodwill and builds understanding of your offer. But, most importantly, doesn't do it in a way that creates more distractions and overwhelm (which actually kill sales).
These are often the highest converting email campaigns of all.
4x Bite-Sized Video Tutorial Lessons
Pre-Written, Tried and Tested Email Templates to Copy and Paste
Custom GPT That Outlines Your Conversion Content
Email Strategy 3 - Sells to 'The Contrarian'
Next we stack on a way we completely re-set your subscribers' attention and cause them to lean in to you. Specifically appealing to their skeptical nature while tapping into the inbuilt human desire to help others.
Not only that but our 'Interrogator' campaign identifies their exact objections and overcomes them in ways that makes their objection the very reason they should buy from you.
In our business this has produced our highest value, highest spending clients.
2x Complete Video Tutorial Lessons
Pre-Written, Tried and Tested Email Templates to Copy and Paste
A Custom GPT That Identifies Objections and Exactly How to Overcome Them All
Email Strategy 4 - Sells to 'The Reminiscent'
To compound sales even more, we present your offer in a brand new way that is unrecognisable to what you've been telling them about up until this point.
It resets attention and piles up more sales.
This looks like you've moved on to something else completely, while actually positioning your offer in a way that helps people who feel overwhelmed and are paralysed by choice or who have the trauma of being let down in the past when big promises were not fulfilled.
The psychology of the 'Splintered' campaign doesn't just overcome that basic stuff of 'what if the offer isn't any good' but it reduces risk and crushes the much bigger barrier that they're afraid that they'll let themselves down because they aren't good enough.
Complete Video Tutorial Lesson
Pre-Written, Tried and Tested Email Templates to Copy and Paste
A Custom GPT That Tells You Exactly How to Re-Frame and Re-Present Your Offer in This New, Compelling Way
Email Strategy 5 - Sells to 'The Lone Wolf'
We have one more technique to stack on...
The Lone Wolf hates being told what to do and what to buy. They take pride in making their own decisions and not being sold to.
To convert this person into a buyer we have to employ some reverse psychology so they think buying is their own idea.
Our 'Curious Cat' campaign does exactly this by positioning your free content in a way that causes people to buy of their own 'free choice' - without yous ending a single sales message or email at all.
My Private "Maximum Inbox, Maximum Opens" Sending Protocol
While everyone else struggles with plummeting open rates, I have refined a simple process for getting 20-60% more of your emails delivered. And now, exclusively in this program you have access to this same process that...
BUILDS my sender reputation in the eyes of Google, Microsoft and Yahoo.
Gets more of my emails delivered.
Jacks up my open and click rates by 20-60% per email.
Means more of my emails get seen and do their work!
This gives you the ultimate advantage for every email you send in your business. Making it easier to make more sales, without needing more and more email subscribers. Simply because more of the ones you have are seeing and opening your emails.
Oh and it involves just 3 extra clicks when you send an email, that's all.
Complete Sales Automation System
If you're like me and you like to spend more training, watching TV, sipping beer, going for dinner and travelling...this part is for you...
First off, this is optional. Not everyone wants to automate this whole thing, and that's cool by me. But you can.
We are including the whole mechanism for automating this entire psych-stacking system so that it runs day and night - bringing you in sales from your subscribers.
(It even brought me in sales while I was tucking in to Christmas dinner at my parents' house! Tastiest turkey ever!)
And 3 More Monthly Payments of the Same
Psych Stacked Email Strategy
Urgent Buyer Sequence
Researcher Sequence
Contrarian Sequence
Reminiscent Sequence
The Lone Wolf Sequence
Special GPTs for Every Sequence
Email Templates for Each Sequence
Email Strategy Walk Through Video Tutorials
My Specific Email Sending Protocol For Best Inbox Placement, Opens and Sales
Save $191 by Paying in Full
Psych Stacked Email Strategy
Urgent Buyer Sequence
Researcher Sequence
Contrarian Sequence
Reminiscent Sequence
The Lone Wolf Sequence
Special GPTs for Every Sequence
Email Templates for Each Sequence
Email Strategy Walk Through Video Tutorials
My Specific Email Sending Protocol For Best Inbox Placement, Opens and Sales
Save $191 by Paying in Full.
The real-world campaigns and the 'Psych-Stacked' approach have been game-changers for my business.
Not only do I have access to a treasure trove of proven email campaigns, but I also understand the psychology behind each one, allowing me to craft compelling emails that genuinely connect with my subscribers.
BONUS #1: 48-hr List Reactivation Campaign
If you got busy and your subscribers haven't heard from you in a while - use this!
This psychologically-stacked strategy reintroduces you to subscribers in a way that gets them excited, and stops them getting pissed off and reporting you as SPAM....
Meaning you avoid an avalanche of unsubscribes and can get right into serving them and making sales.
BONUS #2: A.I. Powerpack
This is HUGE!
Each email strategy has it's own CustomGPTs specially trained on generating the best results for that strategy for you.
No more decision fatigue - these GPTs slash the time it takes to create all of these email campaigns so you can be selling even faster!
This includes my personal 'GPT in Your Voice' instructions to create your own Custom GPT that knows your offers and writes in your voice
Including my 'Banned Phrases' list of common ChatGPT phrases that we forbid it from saying, so it never sounds like A.I wrote it. It sounds like YOU wrote everything!
BONUS #3: 6-Day Email Accelerator
Like a caffeine shot right to the bloodstream of your email marketing...
This 6 day Email Accelerator gives you a set of the fastest things you can do to have an monster impact on your sales with emails.
Do just one quick, practical task each day that gets better results, opens, clicks, more sales and less unsubscribes for every email you ever send!
I HIGHLY recommend you work through this as soon as you join - this gives you an unfair advantage in your business in just minutes a day!
BONUS #4: Private 1-2-1 Game Plan Call
Automated Email Engine is not a course or program - it is the system that makes sales for your business...
I want results for you. I mean it! So you receive a 20-minute call with us to literally put together your plan for getting the best results for your business.
NOT a sales call.
Please do not try to buy anything on this call.
This is to get you to the best outcome for your specific situation, as quickly as possible.
BONUS #5: Import Our Automations
Tech done in seconds!
Just copy our workflows and automations right into your platform.
Even though our email strategies are simple - we use awesome psychology so we don't need to worry about the technology - just import our workflows in a couple of clicks.
Take our exact workflows and import them into your platform.
GHL Users: One Click Import of our GHL Automations Snapshot
Everyone Else: Copy our Campaign Maps into Your System
This eradicates any technical requirements. These email flows are super simple!
And 3 Monthly Payments of the Same
Psych Stacked Email Strategy
Urgent Buyer Sequence
Researcher Sequence
Contrarian Sequence
Reminiscent Sequence
The Lone Wolf Sequence
Special GPTs for Every Sequence
Email Templates for Each Sequence
Email Strategy Walk Through Video Tutorials
My Specific Email Sending Protocol For Best Inbox Placement, Opens and Sales
Save $191 by Paying in Full
Psych Stacked Email Strategy
Urgent Buyer Sequence
Researcher Sequence
Contrarian Sequence
Reminiscent Sequence
The Lone Wolf Sequence
Special GPTs for Every Sequence
Email Templates for Each Sequence
Email Strategy Walk Through Video Tutorials
My Specific Email Sending Protocol For Best Inbox Placement, Opens and Sales
Save $191 by Paying in Full.
This is unusual for me to have got so far in such a short space of time, and it's a testament to (a) the engaging nature of the training and (b) how easy all of the explanations make it to adapt and implement their campaigns into my own business.
This is going to be hard for some of you to read...
You have an email list and you have an offer - that's fucking awesome, you've done the hardest part!
Now don't piss the money up the wall by keeping on sending different, random emails trying to squeeze out some sales.
Until you have Psych Stacked emails working for you, you're not only leaving the most amount of money on the table, still locked in your list...
You're also disengaging all those email subscribers who have different buying motivators.
In working with 8,400+ paying clients I can tell you the #1 reason I hear people saying they're scared they're going out of business is because they aren't making enough money.
So you must prioritise activities that directly make sales.
Not subscribers, not views, not spending time on yet another offer, hoping it will be the one.
But only doing what makes more sales from everything you already have.
There are many successful businesses who only have 1 product, who don't have instagram, who don't have youtube...
But there are zero businesses who survive without sales.
And right now, every day you're not turning more subscribers into buyers, you're saying 'no' to more sales. It's that simple.
I wish everyone had this before they got their first subscriber, but that's rare. Since this system is about making more money from the subscriber you already have - this is perfect whether you have 50, or 500,000 subscribers. We have clients with all kinds of lists.
This is designed for businesses that sell expertise, such as coaching, courses, memberships and done for you services. Our clients sell low ticket, high ticket, subscription and one-off offers in all kinds of niches.
It's for people who sell their expertise and already have an offer. This is NOT one of those business opportunities - this is a systematic, strategic way to make more sales of the offers you already have.
Not at all. Writing how to talk connects with subscribers better than anything. So follow the strategies and even use the GPT to write your first draft that sounds just like you.
People only unsubscribe because they're getting emails that are irrelevant - most of want to hear more about the stuff we love, right? But this Psych Stacking approach is designed specifically to NOT look like you're just beating people with sales messages over and over again. There's content, there's value, there's resetting their attention and...there's sales!
Working with so many clients in tons of markets means people are using a wide range of email marketing platforms. Only thing that's needed is an email marketing platform - so anyone who's emailing from their Gmail inbox this isn't the right program for you.
To give you an idea, some of the platforms out clients use are: High Level (GHL), Active Campaign, Keap (Infusionsoft), FloDesk, MailChimp, Constant Contact, Aweber, Brevo, Drip, Kartra, MailerLite, OntRaport, Klaviyo, Get Response, ConvertKit.
Most people who come to me are a bit deflated by their email marketing - and that's because they're doing the old way that worked ok in 2005. This is about using cutting edge psychology in the busy, quickly changing world of 2025.
No other email approach compounds different psychological strategies the way this does, and that's why our results are significantly different to anything else I've ever seen. That's why I use it every day.
Each lesson is purposefully bite sized so it's not a course that you'd spend hours and hours wading through fluff. We get into the action, on average each module is around 16-minutes or less.
Using the frameworks, shortcuts and GPTs you'll be able to get sending emails really quickly. I'd estimate creating your first draft of your first emails in less than 30-minutes if you use the tools we give you.
We always focus on the psychology, so you don't need so much tech-nology. If you choose to automate it, the flows are really simple and fully mapped out for you. But you do not need to automate this - you can use this live to your existing list to get more sales from everyone you've already got.
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Any earnings mentioned are not typical and are included here as inspiration, they are in no way a promise of any kind of result. We do not know your business, your market, if or how well you will implement or do what it takes to achieve results. All marketing and business involves hard work, testing, tweaking and dialling-in before anyone should expect results. Any results mentioned are those of the specific people mentioned based on what they have shared with us and may be unverified and are what they have shared and we in no way promise or guarantee similar. None of the advice included is legal or financial advice. I am human and there may be typos and mistakes on this site. All effort has been made to make things accurate.