COACHES, COURSE CREATORS, MEMBERSHIP OWERS AND SERVICE PROVIDERS...
More Sales from Your Email List?
Get Fresh Email Frameworks To Send to Your Subscribers Every Month
We reverse-engineer the highest converting emails from the world's top marketers and hand you the exact frameworks. That means you make more sales without having to be a good writer or hiring an expensive agency.
FOR PEOPLE WHO WANT MORE CLIENTS FROM THEIR EMAIL LIST:
More Sales from Your Email List?
Get Fresh Email Templates To Send to Your Subscribers Every Month
Turn Your Email List Into
Cash In The Bank, Without Needing to be a Good Writer or Hiring An Expensive Agency...
Any Of This Sound Familiar...?
You know you should be emailing your list more often - but you just aren't.
You feel like your emails feel same-y.
You're stuck in a rut with your email content.
You know your emails should be producing more sales.
You've started emailing more regularly, but then you get busy.
IT'S MENTAL CONSTIPATION.
Now, instead of staring at a screen trying to squeeze out another email - how about I just hand you a fresh email framework for every email you want to send...?
It's the closest thing you can get to having someone write your emails for you - without the $2,500.00 per month agency contract.
No Minimum - Stay as Long as You Want, Your Price Will Never Increase
Be more consistent with emailing your list.
Fresh frameworks for every email to keep them fresh and engaging to write and to read.
Every framework is built from emails sent by top marketers, making $multi-million-dollars.
Never Ghost Your List Again
Every day that you don't email your list, they're forgetting who you are.
Any excitement for your solutions is being diluted by everyone who is emailing them.
And that means you don't make sales.
But having both the time and ideas to email as often as you 'should', feels like having a round with Mike Tyson. 🥊
Luckily, we're at a very special moment in time where you don't need time, you don't need ideas and you don't even need to be a good writer to send sales-pulling emails...
I learned this from a secret meeting in Florida called 'The Copywriters' Lock-In'
How the #1 Copywriter in the World Makes $Millions...
Here's what happened...
I was invited to a closed door, private meeting of the top copywriters in the world in Orlando Florida.
It's like a bloody dream. There's around 30 of us sitting around the dining table in a private mansion house. It's the who's who of marketing.
I'm the only person I haven't heard of.
I'm talking Perry Marshall, Jon Benson, Kyle Milligan, Chris Haddad, David Deutsch Todd Brown, Rich Schefren and the top VSL writer in the world...Peter Kell.
This is the guy who's written winning sales videos for fucking Mindvalley!
Everyone around the room lost their shit when Peter Kell dropped how he writes winning sales copy that pulls in $hundreds of millions of dollars...
His secret is simple...
He never starts from a blank page.
He never starts from scratch.
Ever.
That's it.
Instead, to crush every time, he finds what is working already and he uses that as the starting foundation to build his copy on.
Not re-inventing the wheel. Not figuring it all out from scratch. The other guys already did that for you.
This is how he does it!
This is how he brings in hundreds of millions of dollars for his clients.
This is how he writes sales video scripts that beat every other one.
This Is How to Bring In More Clients in 2025...
NO MORE BLANK PAGE
We hand you a brand new package of unique email frameworks every month that you can just follow.
It's like email paint-by-numbers.
It tells you how to open the email, what to say next, and what to say after that and how to close it out, the angle of how to make the offer and what to put in the P.S....if there is one.
GOODBYE BORING SAME-NESS
I bet you feel like you say the same things over and over again in your marketing, right?
That changes today because each email framework we give you gets you to focus on a different element, angle or emotion of your offer - making your offer appeal to more of your audience.
This means more of your subcribers hear the exact thing they need to 'get it' and enrol with you.
FRAMEWORKS BASED ON TOP COPYWRITERS' EMAILS
We don't just make up these frameworks, invent them from well-meaning theory or get ChatGPT to spit something out...
Every month, me and my team meticulously dissect the actual emails of the top marketers and turn their emails into frameworks for you to use.
Can you imagine the extra level of confidence you're going to have when you're sending emails based on ones that are written by highly paid professional copywriters, who are paid incredible sums of money to generate hundreds of millions of dollars.
These aren't templates that worked 5 years ago or even 12 months ago - we do this fresh every month so you have frameworks of emails that are working right now in 2025.
And you don't need to be a good writer or know any of that persuasion, mind-hacking hypnotic writing bullshit to do it - it's all built into the frameworks for you already.
Just follow the frameworks.
Since figuring this out, writing emails is stupidly easy, way more enjoyable but there's been some unexpected benefits:
My emails are waaaaay more interesting because every time I follow a different framework, so I'm not getting bored writing them, and my open rates are up so people aren't getting bored reading them either.
By emailing more often, I'm naturally getting better at writing the emails without trying - which means I write them faster and they land better.
THE BIGGEST ONE: By emailing much more regularly I can quickly see which messaging my audience responds to best. I take the winning angles from the emails and updating all of my sales pages, webinars and sales videos - kinda feels a bit like cheating.
Frameworks, Not Templates -
Watch This Demo:
Watch me write a whole email from scratch in 3-mins, 59 seconds...
Unlike templates, frameworks don't give you brain-freeze trying to squeeze your offers into them.
Instead of filling in the blanks of generic-sounding email templates, that have no energy and sound nothing like you...
Frameworks are a step-by-step of what to say and in what order. Just follow any of the frameworks and you'll create a unique email, about your offer, in your tone of voice. Buh-bye generic-sounding emails!
Of course you can produce these emails in a couple of seconds by pasting each of these frameworks into your own CustomGPT (which I show you how to build too)!
🤩 More Than 8,000 Paying Students...
Here's some raw, unedited screenshots some clients have posted. While your results will be different so I cannot say you'll get similar results to these people (let's be honest your business is different and promising that kind of stuff would bullshit of the highest order since I can't see the future), but these are really inspiring to read!
'Borrow' The Same Email Frameworks Used to Make $MIllions of Dollars - And Never Start an Email from Scratch Again!
Who (the F**k) is Kennedy?
(Let me explain!)
In 2005 I started using email marketing techniques to book myself gigs as a magician. (Now the hairstyle makes sense, right?)
I started using the psychological tricks I used on stage where it would look like I was reading minds...in emails.
It exploded.
I was soon booked by companies like Mars and Yahoo! flying all over the world and even featured on the cover of Mensa Magazine.
After a decade or so I then started teaching other business owners how to grow their business with simple emails that make sales.
I founded Email Marketing Heroes to share the real world psychological techniques that turn more email subscribers into buyers.
That's led me to build a multi 7-figure business, helping more than 8,000 paying clients.
When I'm not coaching in our programs, I'm either consulting behind the scenes for many of the top marketers and copywriters in the world, or I'm on stage giving one of my creative (that means funny and sweary) keynotes.
Combine Psychology with Proven Frameworks
Including a Fresh New Email Template for Every Day of The Month, Every Month!
What's Inside Email Hero Academy?
To Keep In Touch and Convert More of Your Subscribers into Paying Clients
New Email Framework Package - Brand New Emails Every Month
Tap into the greatest marketing minds in the world with these ready-to-use, proven email frameworks for every single day of the month means you always have a brand new way to email your list. Not generic frameworks produced by ChatGPT or made up, but crafted based on the actual emails of the top marketers in the world, making $hundreds of millions of dollars.
Your Own Custom GPT - Writes Your First Draft in Seconds
No more blank page for you. With these simple AF instructions you'll create your very own pro copywriting assistant - one that doesn't ask for holiday time ;). With my special, simple method this GPT will know all about your offers and it will write just like you. And because of a special 'never do this' list I give you, it doesn't sound anything like ChatGPT at all. You just tweak and send. You get a completely new set every single month!
Complete Email Academy Training Program
Finally a joined-up strategy so your email marketing all fits together. This shows you how to squeeze the most profit from your email list, the tricks of the trade when it comes to being consistent, picking the right things to promote to meet your financial goals and how to do your email marketing in way less time. This is like a concentrated email marketing masters degree in just a couple of hours.
There's more...
Monthly Training Workshops to Amplify Your Results with What's Working Now
Since the world is changing at breakneck speed, you need to know what's working right now - and what has stopped working. During these workshops you receive an in depth masterclass on a specific subject each month. These are detailed classes that we regularly sell for $67-$97 each separately. You get access to them all, included in your membership.
24/7 Support, Encouragement, Inspiration and Accountability in 'The Den' Members Community
Night or day, whenever you need insight, support or you want a place to celebrate your wins - the members' community Facebook Group is overflowing. Ask questions, share your wins and fellow entrepreneurs on the same journey pour into you. No more being the lonely entrepreneur or chatting to 'normal people' who don't get what we do.
Personal Direction from Us Through Our Live Monthly Q&A Calls
Never be lost or confused again. Each month we get together online and take your questions live (and without a safety net). You never know what turns these calls will take where you can bring your questions asking for direction or to fix an issue, improve your results or unstick you. Or just come hang out to hear what others are working on and get inspired, or just to connect and have a bloody good laugh as I go off on tangents and say stupid shit. This is personal guidance from me and my team on YOUR business.
There's even more...
Habit-Creating Planning and Accountability System
Always know exactly what you're promoting and how it's building your business and income goals. This deceptively simple-looking sheet that we give you each month taps into the latest research on human behavioural psychology to remove barriers to getting your email marketing done. It gives you the plan and then gives you the accountability to take action and send the emails. Combine this with the monthly email frameworks and you know what to send, have frameworks on how to send it and the accountability to send it - even when you can't be arsed and have no motivation.
And we're seeing results fast!
✅ New email frameworks to send to your list every month.
✅ Live monthly Q&A with Kennedy.
✅ Your own custom GPT that writes in your voice about your offers.
✅ Private members' community.
✅ Cancel at any time (you cannot re-join for 12 months, just to keep flakey people out).
This is the first system in the world that combines planning, frameworks, a first-draft-creating-gpt and accountability. Making it easy and enjoyable to send high-converting emails.
No minimum contract. Stay as long as you want and cancel with one email.
Frequently Thought-Of Questions
Will my price go up? No it won't.
We guarantee that your price will never go up for as long as you remain a member. If you leave, and come back you will have to re-join at whatever that new price is.
No contract? I can leave at any time? Yep.
You only stick around for as long as you want and can cancel at any time. To protect our members and keep the group consistent (and honestly to put off flakey-ness), once someone leaves they cannot re-join for 12 months and it will be at whatever the membership rate is at that point. This is to protect our committed members.
What type of businesses is this for?
While I've personally got experience running and growing businesses in membership, physical newsletters, done for you services, digital courses, coaching, masterminds and niche e-commerce - we also have clients who are using this stuff incredibly successfully in physical brick and mortar establishments like gyms and martial arts studios. Whether you're selling to other businesses or direct to consumers it's all the same psychology. We have clients teaching online tap dance, business coaching, cookery, helping parents get their kids through school exams, insurance, male sexual performance, flower arranging, sketching, music production...you name it.
Can I use this for my clients?
Absolutely. We have a lot of marketing consultants and copywriters using our materials for their clients and getting amazing results. Create a new GPT for each client, in their voice, with their offers and paste in the frameworks we give you each month and you've got awesome new emails for as many clients as you can handle.
How is this different from our Email Hero Blueprint program?
Most clients of Email Hero Blueprint also enrol in Academy. Blueprint is about the automations, where as Academy is focused on the live, day to day emails. It's here to solve the massive challenge we all have of what do we do to keep in touch with our list between launches and promotions? Every business at every stage needs these more newsletter-like emails to keep top of mind.
What Size List/How Many Subscribers Do I Need To Have?
You want sales, not just subscribers, right? Most people who teach 'email marketing' forget that. So whether you 5 or five-hundred-thousand subscribers, the aim of the game is to make as many sales from the subscribers you have got - and all the ones you bring in.
And unlike on social media, no one knows how many subscribers you have on your email list. So it's the only even playing field for businesses.
If you have a large email list - you have higher costs and so we need to monetise your subscribers as much as possible.
If you have a small list - every subscriber counts and we need to make as much from each of them as possible.
We have clients who've come to us with hundreds of thousands of subscribers and others who join when they have less than 100.
The key is, however many you've got - you have to email them. Not emailing them turns every one of those people into a cold lead that never buys.
Still Got Questions?
No problem. If you've have a good read through the details on this page and the answers above, and you've still got questions - we're here for you. Click here to send us your question and we'll get back to you.